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7 Popular Ads Exchanges for Publishers in 2022

Ads exchanges are programs that are designed to help both the publishers as well as the advertisers cooperate better with each other without needing any middleman as in the case of Ad Networks.

Using these platforms publishers can take part in real-time auctions and find the right advertisers for their media buying and selling processes. These tools make sure the publishers get the best price for their ad inventory by providing transparency.

Ads exchanges offer full control to publishers over things like floor prices, setting up target criteria, adding/blocking demands, etc.

Here are some of the best ad exchanges that every publisher can use for better results

OpenX

This platform offers publishers valuable insights into their target audiences using its amazing OpenAudience feature. Publishers get yield analysts that help them assess the true potential as well as the shortcomings of their inventories.

This platform is quite secure thanks to its anti-ad fraud measures which prevent scams. Publishers can improve seller-buyer relations and earn more profitable deals using the Real-Time Guaranteed feature of this platform.

This platform comes with a mobile-optimized ad exchange design. This saves publishers a lot of time to reach buyers who are only looking for mobile inventory. If you are looking for an online service for exchanging ads, you can check out Ads Exchange Login for more details. 

App Nexus

This amazing ad exchange platform offers SSP, server, and advanced which allows for better monetization of the inventory for publishers. This company monetizes various popular publishers including Fandom, Wayfare, and Ranker.

This platform offers advanced analytics features which publishers can use to avoid underselling and benchmark their inventory performance in no time.

This tool comes with an audience extension option as well. This feature enables publishers to pack and sell a certain part of the inventory to advertisers who are looking to display their ads to target audiences.

Rubicon Project

This impressive platform facilitates over 1 billion deals a month according to some estimates. Rubicon Project specializes in buying and selling inventories and that is why publishers like The Wall Street Journal, GameLoft, and eBay trust it with their ads exchanges.

This platform is effective for non-technical users who can also get manual assistance if they face some difficulties in the learning process. The tool offers client-side, server-side, and hybrid header bidding solutions that make monetization much better.

Index Exchange

This platform enables premium digital media companies to connect with each other better and exchange inventory. It offers complete control of publishers over pricing and inventory, and it gives access to quality demands which leads to increased profits.

This platform only serves high-quality ads. Index Exchange is a member of the Coalition for Better Ads and is certified by TAG which shows how committed it is to providing the safest experience.

This platform offers in-house inventory integration and is known for transparency in every transaction that takes place. Some of the most popular publishers like The Economist, Business Insider, and The Telegraph work with Index Exchange program for their daily needs.                             

PubMatic

This publisher-centric ads exchange platform is being used by 800+ million unique users across the globe on a daily basis. This platform is equally effective for mobile, web, and app publishers and is trusted by publishers like Times Internet, Livingly Media, and Dictionary.com.

This platform increases the earning potential of publishers by offering a large pool of bidders using real-time bidding technology. The platform ensures brand safety by identifying and filtering invalid traffic.

  1. Verzion Media

This media and technology giant connects about 800 million people worldwide every day. Publishers, advertisers, and general users visit the platform to buy and sell their services with minimum risks.

This company offers simplified solutions for monetization and that is why various major publishers like TechCrunch, HuffPost, Engadget, etc. are using this service for their needs.

The platform offers foolproof user privacy and comprehensive inventory management. This platform allows publishers to track their earnings coming from different channels such as header bidding, direct deals, and programmatic.

  1. MoPub

This app monetization platform, now owned by Twitter, offers mobile ad exchange services to publishers as well as developers. This platform offers direct deals, access to DSPs, and ad network services to publishers.

MoPub is currently working with over 49,000 ap publishers including names like Zynga, Truecaller, Voodoo, etc.

This tool offers publishers access to leading demand sources, and in-app monetization, and shows impression-level revenue. This helps publishers understand their inventory better. Moreover, if you are interested in learning about the latest cryptocurrencies, you can check out the lnpt login to find out more. 

Final Thoughts

Ads exchanges are without a doubt, the future of advertisement, and this fact is pretty clear from the increasing inclination of businesses toward digital marketing and advertisement.

This is why you need to go for it as well if you really want to survive in this competitive business environment. The above-mentioned ads exchanges have been tested and tried by several successful publishers and we believe you can take advantage of these as well.  

Williumson

Kate Johnson is a content writer, who has worked for various websites. She is also a college graduate who has a B.A in Journalism.

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