With recent events striking a chord with many consumers, companies are increasingly looking for ways to engage their customers without alienating them. In fact, some shoppers are actively seeking out businesses that support their moral and ethical views. When determining how to engage with these consumers, companies must consider their audience, mission statement, and appetite for engagement. In addition, ecommerce trends for B2B customers will see more automation, including accounts payable and receivable, fulfillment, and reordering. Furthermore, businesses serving other companies must use the latest technology to solve their customers’ pain points. E commerce solutions company eugene provided best solutions for e-commerce business.
Voice-enabled buttons are a popular trend in the world of e-commerce. They provide users with a simple way to complete their shopping. Instead of typing the items in their shopping cart, a user can just speak the product name and click the checkout button. This can be especially useful for those who have trouble writing.
Currently, this technology is not widely adopted but analysts and market researchers expect that it will soon become a popular way to shop. There are still some barriers, however, including safety issues, incompatibility of technology, and payment methods.
Augmented reality to visualize purchases:
Augmented reality (AR) is a powerful tool to visualize purchases on e-commerce-platforms. With this technology, merchants can include product details, specifications, and more. This can help buyers get a better idea of what they’re buying and move them closer to making a purchase like home. For example, AR can be used to show customers how a piece of furniture will look in their home. Many furniture retailers have already launched apps using AR to sell their products. This technology eliminates the need for customers to measure and tape out furniture sizes before buying it, and allows them to see the item in their room before buying it.
While retail closures have accelerated due to the recent flu pandemic, many brick-and-mortar stores have reopened. However, new health regulations have made it difficult for customers to try on makeup samples in-store. To combat this issue, retailers are turning to AR, including virtual mirrors and video. Shopify’s internal data indicates the AR technology has enormous potential for e-commerce companies. For example, adding video or 3D content to an e-commerce site can increase conversion rates by up to 60%.
Visual search capabilities:
Having visual search capabilities in an e-commerce solution is a huge advantage. Whether a user is unsure of the product’s details or simply has a picture of the item, visual search can be helpful. This technology leverages machine learning and other data sources to determine the context and content of the image.
In addition to improving the experience of e-commerce websites, visual search capabilities can also help a business generate more revenue. Providing customers with the ability to search for specific products can increase average basket size. Successful visual searches also reduce the likelihood of a customer abandoning their shopping cart. In addition, visual search also helps e-commerce websites collect metrics like click-through rates, which measure how many times a particular product is clicked.
While conventional eCommerce websites require a user to choose between categories before they can begin searching, visual search eliminates the need to sift through lists to find what they’re looking for. This makes shopping faster and more convenient for e-commerce users. Ecommerce web development Eugene services provided by WV Medida Group contact us for more information.