Digital Marketing

7 Keys to Improving Your Social Media Marketing Strategy

Over 80% of the Australian population are active social media users. Whether it’s Facebook, TikTok, Instagram, Twitter, WhatsApp, or Snapchat, users interact with at least one of these applications daily. For this reason, business owners and marketing agencies scramble to build a strong online presence and thrive on social media marketing.

But where do you start, and how can you improve your social media marketing strategy? Here are the top seven pointers to get you started.

Create Logical Business Goals

Social media features multiple channels and marketing techniques. Therefore, before you dive into the vast pool, identify top business goals to help you develop strategic social media marketing campaigns in Adelaide.

Some of the most popular goals include;

  • Widespread brand awareness
  • Improve social media engagement across all your platforms
  • Building a tight-knit community of loyal customers and followers
  • Increasing organic traffic to your website through lead generation
  • Attracting new followers by expanding your reach beyond Adelaide and the rest of Australia
  • Utilise the Multichannel Marketing Approach

As mentioned above, social media users use more than one application, so you should create a strong online presence on all these platforms. Luckily, the multichannel approach allows you to use one platform to reach all your followers. For example, if you post a marketing campaign on Facebook, you can share it on Twitter, Instagram, and WhatsApp without posting separate posts.

The multichannel marketing approach is also very effective because you don’t have to manage all your social pages simultaneously. However, remember that you must engage with all your followers for continued engagement growth.

  • Influencers Are A Valuable Asset

Yes! Social media use has established a new crop of online celebrities, also known as social media influencers. These individuals command a huge online following and influence how their users interact with products.

For example, Rory Eliza from Newcastle, New South Wales, commands a following of 6.2 million TikTok followers and works with brands like Menulog. As a result, the food delivery service gained traction and amassed a significant profit from her platform.

Similarly, you can find an online influencer who aligns with your brand’s services and create a fruitful marketing partnership. In short, influencers are critical to your social media marketing Adelaide campaign.

  • Narrow Down Your Target Audience

As a business owner, you must identify and understand your target audience to build a strong and loyal online community. For example, who do you intend to sell your products or services to? Do you want to attract parents, women, men, millennials, Gen Z, or baby boomers?

Identifying your intended customer helps you research and implement marketing strategies that appeal to their needs. In fact, modern social media algorithms can help you reach your audience. Alternatively, you can hire a marketing agency in Adelaide if you’re not knowledgeable about algorithms and social patterns.

  • Pick Social Media Platforms that Align With Your Niche

The multichannel approach is effective. But if you can’t manage multiple platforms, select a channel that appeals to your goals and intended target audience. For example, Facebook is a popular platform in Australia, and it primarily attracts baby boomers and Millennials. In addition, it is an excellent business platform, thanks to the high-tech algorithm generation and numerous business tools.

Similarly, Instagram and TikTok attract more Gen Z and millennials because of the eye-catching and entertaining content. You can use LinkedIn to appeal to an audience of professionals in various industries. You only need to study these platforms, understand your goals and work with a reputable marketing team.

  • Hire A Marketing Agency

If you don’t have the know-how to run an online social platform for business, don’t fret. Marketing agencies can help you grow your business faster and utilise e-commerce tools across various channels.

In addition, marketing agencies understand search engine optimisation for social media, Google Ads, YouTube marketing, landing pages, and more. For example, if you work with Online Path, a marketing agency in Adelaide, they handle the research and Ad optimisation.

Such companies offer conversion tracking, campaign optimisation, targeted campaign strategies, and audience selection. Your primary role will be to discuss your goals, budget, and other relevant demands.

  • Engagement Breeds Loyalty

Believe it or not, you can lose followers based on your social media engagement. Therefore, as you post marketing campaigns and appeal to followers, remember to respond to comments and address complaints.

In addition, regular giveaways, polls, and rewards will build powerful online engagements and increase your following. It is even better because the social media tools on Instagram and Facebook prioritise business owners. So why not take advantage of the tools for better engagement?

What do you think? Can you create successful social media marketing strategies with these key tips? You can work with a marketing agency or apply them individually and let us know how it turns out. Happy marketing!

Read also: Benefits Of Using Social Media Apps

ghiselle rousso

Kate Johnson is a content writer, who has worked for various websites. She is also a college graduate who has a B.A in Journalism.

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