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How to Use Interactive Video to Create Engaging Content

What’s the best way to reach people today? If you’re in marketing, advertising, or public relations, you likely have an answer to this question, but it may not be the same one that was true just five years ago. In today’s world of digital media, the most popular content is interactive video—think of social media posts with clickable buttons that transport viewers directly to another page or website. What makes interactive video so appealing? Learn how to use interactive video to create your own engaging content with these five tips!

What Is an Interactive Video?

An interactive video is when a user can click and drag the cursor across the screen in order to control what happens on the screen. Interactive videos are created using Cinema8, which is a software that enables you to create an interactive video without requiring any programming knowledge. Interactivity in content has become increasingly popular because it allows audiences to have a more active role in the story, which creates an immersive experience.

Examples of Successful Interactive Videos

One example of a successful interactive video is Cinema8. Cinema8 is a web-based app that can be used to create short, engaging videos. Users can upload their videos and add text, voice overs, and music in order to make it interactive. One other example of a successful Interactive video is Storybird. Storybird is an online storytelling platform that allows users to collaborate and work on stories together.

What Are the Benefits of Using an Interactive Video?

Creating an interactive video is a great way to keep your viewers engaged and interested in your content. Interactive videos make it so that the viewer has a say in what happens next, which will help them feel like they are part of the story. This is a great way to get people hooked on your brand or company because you will be able to form a more personal connection with them.

Why Should You Create An Interactive Video?

Interactive videos are a new form of engaging content that can create an immersive experience for the viewer. This is because they allow users to interact with the video in ways that other formats don’t provide. For example, viewers can change the direction of where a story goes by making choices in the video or actively engage with how it plays out. This is a powerful tool for brands looking for ways to engage with their audiences, and should be considered when developing marketing strategies for 2018 and beyond.

7 Tips on Creating an Effective Interactive Video

1. Research what types of interactive videos your target audience likes and don’t like and then incorporate these findings into your video design. For example, if you are trying to reach a younger demographic, make sure you incorporate quizzes or games that they might find appealing.

2. Keep the interactivity simple so that it doesn’t distract from the message you are trying to convey with your video.

3. Design your interactive elements in such a way that they work well on both smartphones and desktops – this will maximize the potential viewership of your video.

4. Do not use too many different types of interactivity at once or else it will be too difficult for viewers to keep up with what is happening in the story line of the video.

5. Try using A/B testing to see which type of interactivity is most effective with your audience by having two versions of the same video: one without any interaction, and one with interaction (e.g., one where users can vote on an answer).

6. Start off by incorporating only one type of interactive element at a time in order to figure out what works best for your company’s goals before adding more complex features later on down the road as technology becomes more advanced and affordable.

7. Avoid implementing high-tech interactions that are only available through plug-ins, add-ons, etc. unless you’re certain that your entire audience has all the necessary software required to watch your video.

In general, simpler is better when it comes to creating interactive videos because complicated features take away from the overall experience of watching a good quality video with engaging content.

Williumson

Kate Johnson is a content writer, who has worked for various websites. She is also a college graduate who has a B.A in Journalism.

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