Article marketing can be a great way to promote your web site. By placing quality articles in different directories, you can attract more attention to your site and build your customer base. The tips and techniques in this article will help you get started on a successful article marketing campaign.
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As a reward for newsletter sign-ups, offer a short report at no charge. You can write the report yourself or hire someone to do it for you. Either way, it must encourage people to sign up and get future e-mail letters from your business. The report has to include great information so the reader will not be disappointed.
Use a pull to drag people in. Readers want to have their curiosity satisfied. If you ask a question or make them wonder in the title of your website, readers will be attracted to finding out what the answer is. Use this to your advantage by dragging readers into your site, and hopefully they will stick around for your interesting content.
Short and simple is best when it comes to article marketing. The world of writing for the web is a different beast than writing for a magazine or newspaper. Keep your articles conversational and get rid of any unnecessary information. The easier it is for your reader to understand what you are saying, the more likely they are to continue reading.
When referencing content, do not duplicate the content. This will penalize your position in search results. If you need to have more than one location for your content, use different links or alter your content slightly. You should always do your best to offer interesting and quality content on your website.
Search out guest blogging positions. Blogs are often searching for someone to do a guest spot for them, and if you are lucky enough, or a good enough writer, you will be chosen to write an article for them. Use this position to plug your own website as well as the product you are writing about.
Using too many keywords can lead to a confusing article. Both search engines and readers will reject your article if it includes a particular keyword over five times. A safe practice is to limit a particular keyword to four times in the article.
Use an article resource box. This is a framed box at the end of each of your articles. It gives the reader a bit of background information on the article’s author, where to find more articles by the same writer, any projects you may be working on, and sometimes includes a picture.
Once you add an article to your site or blog, you should submit it on different directories. This way, your main article appears in the SERPs while your other ones glean traffic on the back end.
Avoid submitting articles with the same or similar titles. There is no way your article can seem unique, if it has the same title as another article. You must give each article a unique title and you must have five to twenty versions of the title for posting the article in different venues. Remember that you must always have your keyword included in your title.
Be sure your articles read like articles and not ad copy. If your articles read like a sales pitch, article directories will reject them. You should not mention your product or brand multiple times. Some article directories require that you only mention a brand or product once. Sometimes it’s best just to mention it in the resource box and not in the article.
Travel article marketing is a great way to build back links to your travel web site and become a known authority in the subject. Use your love of travel as inspiration when writing your articles. People will always need helpful information about their destinations. So, if travel is your passion consider sharing your knowledge by becoming a trusted voice in travel writing.
Sticking to one style of writing for each article is a sure way to lose readers. Seeing the same writing formula over and over will lose any interest that readers may have had in the marketing. By keeping articles fresh and different one can attract new readers to their articles.
A lot of articles you write are not going to be effective, but that doesn’t mean you should delete them or hide from them. As long as you’re proud of them and they contain good grammar and good information, leave them hanging around. You might be able to use them one day for something.
The beauty of article marketing is that these original articles, if published in the correct places, can bring a continual flow of traffic to your website. The best thing about the customers, which are brought to your site with these articles, is that they already have a pretty good idea about what you have to offer, and they are hungry to learn more.
Use descriptive writing to help your readers feel engaged; avoid being cold or emotionless. People dislike articles that are too formal and impersonal. As a result, they may not revisit your site, which could result in reduced sales.
Make sure your articles are of good quality. The Internet has plenty of poorly written, copied articles. With articles that are clear, easy to read, to the point, unique and well written, you can attract more readers and that translates into more visits to your site because you are providing articles with value.
A great article marketing tip is to write articles in a way that will make you seem like an expert. People will always listen to the most experienced person. Putting out articles that make you seem like an expert is a great way to keep readers coming back.
Before you get started on your article marketing campaign, it’s a good idea to be sure you’ve educated yourself on the basics. This article should have helped give you a good understanding of what is involved in successfully using articles to promote your website. Just apply what you’ve learned, and soon you’ll see great results.